The smart specialisation strategy is a strategy for becoming a successful society. It is a common strategy of the government, the business sector and the industry, research organisations and civil society, which are all contributing to defining development priorities for the first time. By 2023, we would like to improve our competitiveness on the global market by increasing the extent of knowledge and technologies in Slovenia’s exports, increase the share of high-tech intensive products in exports from 22.3 per cent to the EU-15 average of 26.5 per cent, increase the share of exported services with a high share of knowledge in all exports from 21.4 per cent to 33 per cent, which means halving the lag behind the EU average, and increasing entrepreneurial activity from the current 11 per cent to at least the EU average, which is 12.8 per cent.